Wisconsin Program and Market Guide
Wisconsin Program and Market Guide
Foreword for Dealers:
This document is meant to be a helpful guide for Dealers and Sales Representatives operating in Wisconsin. In order to sell in Wisconsin, each Dealer’s Owner must sign a Trusted Energy Solar dealer agreement or have the master dealer agreement’s addendum updated. To sell in Wisconsin, please email [email protected].
Table of Contents
Coverage Area
Overview of Wisconsin Electricity Market
Freedom’s Financing Options in Wisconsin
Statewide Incentives
Milwaukee Home Improvement Salesperson License
Utility Overview
Coverage Area
Overview of Wisconsin's Electricity Market
Wisconsin is a regulated electricity market, which means that homeowners are not permitted to choose their electricity supplier and instead are limited to the utility provider that services their area.
The major Investor-Owned Utilities (“IOUs”) in Wisconsin are:
● Wisconsin Electric Power Company (“We Energies”)
● Wisconsin Power and Light Company (d/b/a Alliant Energy)
● Consolidated Water Power Company
● Madison Gas and Electric Company
● Dahlberg Light & Power Company
● North Central Power Company
● Pioneer Power & Light Company
● Superior Water Light & Power Company
● Westfield Milling & Electric Light Company
● Wisconsin Public Service Corporation
● Northern States Power Company (d/b/a Xcel Energy)
● Northwestern Wisconsin Electric Company (North Central Power Company)
A map of the IOU coverage areas can be found below; a more detailed version can be found here. Partner EPC installation coverage area as of 10/14/20 overlaps with We Energies, Alliant Energy and Madison Gas & Electric service territories. Only those three utilities will be included in this market guide. If EPC partner coverage area expands to include service territories of other utilities in the future, this market guide will be updated with details of those utilities.
In addition to the above IOUs, there are over 80 smaller municipal and cooperative-owned utilities. Our EPC partners will not be servicing these utilities at this time.
Financing Options in Wisconsin
Loans:
○ Loanpal
○ Dividend
○ Mosaic
○ Sunlight
○ Service Finance Company
PPA/Lease:
There are no PPA or Lease options available in Wisconsin at this time
Statewide Incentives
Solar Rights. Wisconsin has several laws that protect a resident's right to install and operate a solar or wind energy system. These laws cover zoning restrictions by local governments, private land use restrictions, and system owner rights to unobstructed access to resources. For more information, visit DSIRE’s website.
Net Metering. The Public Service Commission of Wisconsin (PSC) requires all regulated utilities to allow net metering for systems up to 20 kW in capacity. The order applies to investor-owned utilities and municipal utilities, but not to electric cooperatives. For more information, refer to the Utility Overview section below for each utility as well as DSIRE’s website.
Milwaukee Home Improvement Salesperson License
Any person who solicits or sells any place within the city, other than at the licensed business location, must be licensed as a salesperson
For more information on how to become licensed, visit the website of the city clerk
Licensed reps can email proof of licensure to [email protected]
To be able to generate a contract through the Dealer Portal within the city of Milwaukee, reps must first be activated by Trusted Energy's Dealer and Sales Administration team.
